All About DLT SMS FAQ #

In response to the evolving landscape of Bulk SMS regulations, especially with the introduction of new TRAI guidelines, many questions and concerns have emerged regarding DLT technology, regulatory changes, and Bulk SMS routes. To assist our clients in navigating these changes and understanding the latest TRAI updates, we’ve curated a detailed list of frequently asked questions pertaining to DLT in Bulk SMS. Here, you’ll find answers to nearly every query related to DLT SMS that you might have.

What is DLT registration? #

DLT registration is a mandatory requirement under the new TRAI rules for Bulk SMS. It necessitates that every company, business, or organization completes registration on a DLT platform to continue sending Bulk SMS to their customers. This process ensures compliance with regulatory standards and enables businesses to continue their SMS operations seamlessly.

What is the full form of DLT` #

DLT stands for Distributed Ledger Technology.

What is Distributed Ledger Technology? #

Distributed Ledger Technology (DLT) is a blockchain-based online panel designed to securely maintain records of entities, sender IDs, and message templates. It establishes a transparent and secure framework for SMS sending by interlinking all panel entities and mitigating fraudulent practices.

What are the latest TRAI guidelines for sending Bulk SMS in India? #

According to the latest TRAI guidelines, every business entity must register with telecom operators on the DLT platform to continue sending Bulk SMS to their customers. These guidelines aim to enhance transparency and accountability within the Bulk SMS ecosystem by interlinking panel entities and streamlining regulatory compliance.

Is there a video that explains TRAI DLT rules for Bulk SMS? #

Yes, there are resources available, including videos, to help understand the TRAI’s New Rules for Bulk SMS.

If we don’t register on the DLT platform, will our SMS delivery be stopped? #

Yes, as per TRAI rules, DLT registration is mandatory for all business entities. Failure to register on the DLT platform may result in the inability to process SMS from unregistered entities.

Why is DLT registration required? #

DLT registration is essential to regulate fraudulent activities and ensure transparency in the Bulk SMS industry. It introduces measures to safeguard consumer interests and construct a secure, spam-free SMS sending framework.

Is DLT registration mandatory? #

Yes, DLT registration is mandatory under the latest TRAI regulations. Every company or organization intending to send SMS to its customers must register on the DLT platform.

What has changed in the New Bulk SMS DLT rules? #

The new Bulk SMS DLT rules encompass several key changes, including mandatory registration for both business entities and Bulk SMS service providers, submission of Sender IDs and message templates on the DLT platform, introduction of new Bulk SMS routes, and enhanced consumer control over message preferences and complaints.

What are New Bulk SMS routes in DLT? #

The new Bulk SMS routes in DLT include Transactional, Promotional, and Service (Implicit and Explicit).

What is Transactional SMS route in DLT? #

Transactional route is dedicated to Banks for sending OTP SMS and other bank-related messages. It cannot be used for promotional purposes and is exclusively for transactional communications.

What is Service Implicit route in DLT? #

Service Implicit route is for sending informative SMS related to product and service updates, without promotional content. It covers messages like payment confirmations, purchase statuses, and order delivery details.

What is Service Explicit route in DLT? #

Service Explicit route enables the sending of marketing-related SMS to customers after obtaining their consent. It allows promotional SMS to be sent to DND numbers only with customer permission.

What is Promotional SMS route in DLT? #

Promotional SMS route is for advertising messages promoting products or services. It can only be delivered to non-DND numbers within specified hours.

What are the Entities present in the DLT Bulk SMS framework? #

The entities present in the DLT Bulk SMS framework include Mobile Subscribers, Principal Entities, Telemarketers, Access Providers, and Regulators.

Who is a Mobile Subscriber? #

Mobile Subscriber refers to the end customer who receives SMS. They hold rights to set preferences, give consent, revoke consent, and register complaints against unsolicited texts.

Who is a Principal Entity? #

Principal Entity is the company or organization sending SMS to its clients. It includes individuals, businesses, government organizations, etc.

Who is the Telemarketer? #

Telemarketer is the Bulk SMS Service Provider offering platforms for sending SMS. Principal Entities purchase SMS from Telemarketers for communication purposes.

Who is the Access Provider? #

Access Providers are Telecom Operators responsible for DLT registration. They play a crucial role in the regulatory process.

Who is the Regulator of the DLT platform? #

Telecom Regulatory Authority of India (TRAI) governs DLT operations to ensure regulatory compliance and consumer protection.

Does only Entity registration is required on the DLT platform? #

No, Entity registration is just one step in the DLT registration process. Header and Template registration are also necessary.

Who can register as a Principal Entity? #

Various business entities, including government entities, non-government entities, companies, educational institutions, banks, insurance companies, NGOs, etc., can register as Principal Entities.

What is the process of DLT registration? #

DLT registration involves visiting the DLT