SMSLocal
Free ₹60 credit — no credit card required

India’s messaging platform for

Send DLT-compliant bulk SMS, run WhatsApp & RCS two-way, and let an AI agent reply in 8 Indian languages — all from one dashboard, one API, one wallet.

DLT-compliant 99.7% delivery AI in 8 languages ₹60 free credit 4.9/5

No credit card · 2-minute signup · DLT registration support included.

Connected with Direct Operator

BSNLvodafoneJioDIGITAL LIFEairtelinfobipVIDEOCON
What we've built

Infrastructure tuned for Indian messaging.

Delivery rates, carrier failover, and DLT rules are solved at the platform layer so your team can ship.

Sub-1s

typical SMS delivery latency across major Indian operators

99.99%

platform uptime, measured monthly

5

channels on one wallet — RCS, SMS, WhatsApp, OTP, AI

24/7

priority OTP routing to DND and non-DND numbers

How it works

Live in 10 minutes — four simple steps

  1. 1

    Sign up free

    Create your account in 2 minutes — no card, no lock-in.

    Wallet₹60
    free credit added
  2. 2

    Register your DLT entity

    Add your PE certificate — we track Sender ID and template approvals.

    PE certificate
    Sender ID · SMSLCL
    Template approved
  3. 3

    Send your first campaign

    Upload contacts, pick a DLT template, and launch in seconds.

    2,418 recipients Send
    campaign launched
  4. 4

    Measure & optimise

    Delivery rate, click tracking, and carrier-level breakdown, live.

    98.4% delivered
What makes us different

Capability you can't buy off a pricing page

RCSskipped
WhatsAppskipped
SMSdelivered 0.4s
01Multi-channel waterfall

One message, every channel

Send one payload — we try RCS first, fall through to WhatsApp, then DLT SMS. Same wallet, same delivery report, same webhook. No second vendor.

Learn more
Delivery rate98%
4+
routes
<200ms
failover
10–30%
recovery
02Delivery

Delivery that fights for every message

Smart route failover takes the fastest carrier path and auto-switches if it slows. Wrong-number detection and failed-batch retry recover deliveries most platforms write off.

Learn more
मेरा ऑर्डर कहाँ है?
आज शाम तक पहुँच जाएगा 🛵
हिन्दीதமிழ்తెలుగుবাংলা+4
03AI Agents

Speaks your customer's language

Hand off repeat queries to an agent that replies in the language the customer writes in — Hindi, Tamil, Telugu, Bengali and more — with clean escalation to a human.

Learn more
Pricing

Simple pricing, volume discounts built in

All features at every tier. Drag the slider to see your rate — the more you send, the less you pay.

Your volume
25,000 SMS / month
Per SMS
0.16
5K10 Lakh+
Estimated monthly
≈ ₹4,000
on the Growth plan · ₹60 free credit to start
  • 24-month validity
  • AI WhatsApp agents included
  • Priority support
WhatsApp Business API

Zero setup. Zero activation. Zero monthly plan.

Pay per message on Meta's India rate card. Start with the ₹100 minimum top-up — your first wallet shows ₹160 with the signup bonus.

See WhatsApp rates
RCS Business Messaging
New

Priced 1% below MSG91. Same Google RBM rails.

Verified, branded rich cards on Jio, Airtel, Vi — with automatic DLT SMS fallback. From ₹0.1188 basic text · ₹0.1386 rich card.

See RCS rates & cost calculator
Compliance

Compliance built in, not bolted on

DLT registration support

We guide you through Entity, Sender ID, and Template approvals on Jio, Airtel, Vi, and BSNL DLT portals.

TRAI time-window enforcement

Promotional SMS auto-restricted to 10 AM–9 PM. Transactional flows run 24/7 on approved templates.

Consent & opt-out management

Every promotional message carries an opt-out, honoured immediately across every sender ID.

India data residency

Customer data and message logs stored in Indian data centres on DPDPA-aware architecture.

DLT-compliant by default
TRAI TCCCPR 2018 · every message
  • Principal Entity registered
  • Sender ID allotted
  • Content templates approved
  • Opt-outs honoured instantly
  • Data stored in India · DPDPA 2023
Direct connectivityJio · Airtel · Vi · BSNL
TRAI TCCCPR 2018 DPDPA 2023 DLT: Jio · Airtel · Vi · BSNL Signed DPA available
Developers

Built for developers

Send your first SMS in five minutes. API keys live the moment you sign up.

  • REST API with GET and POST
  • SDKs: PHP · Java · Python · Node.js · C# · JavaScript
  • Webhooks for delivery reports and inbound replies
  • Sandbox mode with ₹60 free credit
View API Docs
send-sms.tsPOST /v1/send
// Send an SMS with the SMSLocal API
const res = await fetch("https://api.smslocal.in/v1/send", {
  method: "POST",
  headers: {
    "Authorization": "Bearer YOUR_API_KEY",
    "Content-Type": "application/json"
  },
  body: JSON.stringify({
    sender_id: "SMSLCL",
    template_id: "DLT_TEMPLATE_ID",
    to: "+919876543210",
    variables: { otp: "482913" }
  })
});

Snippet illustrative — confirm exact payload with live API docs.

FAQ

Common questions

Straight answers, no sales spin.

SMSLocal is an Indian messaging platform that lets businesses send DLT-compliant bulk SMS, WhatsApp Business API messages, OTP verifications, and run AI agents across eight Indian languages — all from one dashboard, with a single API and a single wallet.

Yes. SMSLocal is registered on all four operator DLT portals (Jio, Airtel, Vi, BSNL) and handles Principal Entity registration, Sender ID allotment, and content template approvals for customers. Every SMS is sent against a pre-approved template ID so it passes TRAI TCCCPR 2018 checks.

SMS pricing starts at ₹0.12 per message for transactional SMS at higher volumes. WhatsApp Business API is billed per conversation (utility, marketing, authentication, service) as per Meta's rates, with zero platform markup on the first slab. OTP SMS starts at ₹0.15 with priority routing. Every new account gets ₹60 of free credit to test on live numbers before paying.

No. Signup is free, gets you ₹60 of credit instantly, and does not ask for a card. Add credits later via UPI, net banking, or card when you are ready to scale past the free credit.

Direct-operator connectivity on Reliance Jio, Bharti Airtel, Vodafone Idea (Vi), and BSNL. Routing is priority-based with automatic failover, so OTPs and transactional traffic take the fastest available path at that moment.

Yes. SMSLocal is a Meta-registered WhatsApp Business Solution Provider (BSP). We handle the green-tick display name, template approvals, webhook setup, and team inbox — so you can run broadcasts, automations, and support conversations from the same dashboard as your SMS.

Yes. A modern REST API with idempotency keys, signed webhooks, per-route delivery receipts, and official SDKs for Node.js, Python, PHP, and Go. A sandbox mode lets you simulate delivery, retries, and carrier failures without charging credit.

All customer data and message logs are stored in India, on infrastructure that complies with the Digital Personal Data Protection Act (DPDPA) 2023. A signed Data Processing Agreement (DPA) is available for all customers on request.

Ready when you are

Your first campaign is on us.

₹60 free credit. Full DLT compliance. Two-minute signup. No card.

  • API keys issued instantly on signup
  • Credits valid 24 months at every paid tier
  • Cancel anytime — credits stay yours