Send DLT-compliant bulk SMS, run WhatsApp & RCS two-way, and let an AI agent reply in 8 Indian languages — all from one dashboard, one API, one wallet.
No credit card · 2-minute signup · DLT registration support included.
Bulk SMS, WhatsApp and RCS in a single SMSLocal workspace — with an agentic AI that answers customers, runs automations, and syncs every contact straight to your CRM.
SMS, WhatsApp, RCS, OTP and AI agents — one API, one wallet, one dashboard.
Delivery rates, carrier failover, and DLT rules are solved at the platform layer so your team can ship.
typical SMS delivery latency across major Indian operators
platform uptime, measured monthly
channels on one wallet — RCS, SMS, WhatsApp, OTP, AI
priority OTP routing to DND and non-DND numbers
Self-learning AI agents that think, adapt and act on their own — working natively across SMS, WhatsApp and RCS, all on the SMSLocal platform.
Deploy AI agents that resolve customer queries end to end, trigger backend workflows, and escalate to a human only when it truly matters. No scripts, no rigid decision trees, and no human in the loop for routine conversations.
Let AI do the heavy liftingCreate your account in 2 minutes — no card, no lock-in.
Add your PE certificate — we track Sender ID and template approvals.
Upload contacts, pick a DLT template, and launch in seconds.
Delivery rate, click tracking, and carrier-level breakdown, live.
Send one payload — we try RCS first, fall through to WhatsApp, then DLT SMS. Same wallet, same delivery report, same webhook. No second vendor.
Learn moreSmart route failover takes the fastest carrier path and auto-switches if it slows. Wrong-number detection and failed-batch retry recover deliveries most platforms write off.
Learn moreHand off repeat queries to an agent that replies in the language the customer writes in — Hindi, Tamil, Telugu, Bengali and more — with clean escalation to a human.
Learn moreThe messages businesses send every day — scroll to see each one live.
We guide you through Entity, Sender ID, and Template approvals on Jio, Airtel, Vi, and BSNL DLT portals.
Promotional SMS auto-restricted to 10 AM–9 PM. Transactional flows run 24/7 on approved templates.
Every promotional message carries an opt-out, honoured immediately across every sender ID.
Customer data and message logs stored in Indian data centres on DPDPA-aware architecture.
Send your first SMS in five minutes. API keys live the moment you sign up.
// Send an SMS with the SMSLocal API
const res = await fetch("https://api.smslocal.in/v1/send", {
method: "POST",
headers: {
"Authorization": "Bearer YOUR_API_KEY",
"Content-Type": "application/json"
},
body: JSON.stringify({
sender_id: "SMSLCL",
template_id: "DLT_TEMPLATE_ID",
to: "+919876543210",
variables: { otp: "482913" }
})
});
Snippet illustrative — confirm exact payload with live API docs.
Straight answers, no sales spin.
SMSLocal is an Indian messaging platform that lets businesses send DLT-compliant bulk SMS, WhatsApp Business API messages, OTP verifications, and run AI agents across eight Indian languages — all from one dashboard, with a single API and a single wallet.
Yes. SMSLocal is registered on all four operator DLT portals (Jio, Airtel, Vi, BSNL) and handles Principal Entity registration, Sender ID allotment, and content template approvals for customers. Every SMS is sent against a pre-approved template ID so it passes TRAI TCCCPR 2018 checks.
SMS pricing starts at ₹0.1050 per message for transactional SMS at higher volumes (₹0.25 at the entry tier). WhatsApp Business API is billed per conversation as per Meta's marketing, utility and authentication rates, plus a ₹0.0200 service-window rate. OTP and transactional SMS follow the same volume tiers with priority routing. Every new account gets ₹60 of free credit to test on live numbers before paying.
No. Signup is free, gets you ₹60 of credit instantly, and does not ask for a card. Add credits later via UPI, net banking, or card when you are ready to scale past the free credit.
Direct-operator connectivity on Reliance Jio, Bharti Airtel, Vodafone Idea (Vi), and BSNL. Routing is priority-based with automatic failover, so OTPs and transactional traffic take the fastest available path at that moment.
Yes. SMSLocal is a Meta-registered WhatsApp Business Solution Provider (BSP). We handle the green-tick display name, template approvals, webhook setup, and team inbox — so you can run broadcasts, automations, and support conversations from the same dashboard as your SMS.
Yes. A modern REST API with idempotency keys, signed webhooks, per-route delivery receipts, and official SDKs for Node.js, Python, PHP, and Go. A sandbox mode lets you simulate delivery, retries, and carrier failures without charging credit.
All customer data and message logs are stored in India, on infrastructure that complies with the Digital Personal Data Protection Act (DPDPA) 2023. A signed Data Processing Agreement (DPA) is available for all customers on request.
Agentic AI describes AI agents that don't just answer a single prompt — they reason about a goal, plan the steps, and act on their own across multiple tools and systems. On SMSLocal, an agentic AI agent reads a customer's WhatsApp message, looks up the order in your CRM, drafts the reply, updates the record, and escalates to a human only when needed — all without a person in the loop for routine conversations.
A traditional chatbot follows a fixed decision tree — it can only answer what it was scripted for. An agentic AI agent is goal-driven: it understands intent in natural language, decides which actions to take, calls APIs and CRMs to get real data, and adapts its response. That's why SMSLocal's agents resolve open-ended queries end to end instead of dropping the customer into a 'type MENU for options' loop.
Yes. SMSLocal's agentic AI agents run on top of your official WhatsApp Business API number and auto-reply in eight Indian languages, including Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati and Kannada. They handle order status, FAQs, lead qualification and follow-ups around the clock, and hand off to a human agent with the full transcript when a conversation needs one.
They qualify inbound leads, answer product and policy questions from your own documents, trigger workflows like order lookups and appointment booking, sync contacts and conversations to your CRM (Zoho, LeadSquared, Freshsales, Salesforce and more), send follow-ups across SMS, WhatsApp and RCS, and escalate complex or high-value cases to your team — all from one dashboard.
No — they work alongside them. The AI handles routine, repetitive conversations instantly and 24/7, while your human team focuses on complex, sensitive or high-value cases. When the agent escalates, the human inherits the full transcript, the customer's intent and a suggested reply, so nobody starts cold and customers never repeat themselves.
₹60 free credit. Full DLT compliance. Two-minute signup. No card.