Best Bulk SMS Providers in India 2025 | Top SMS Gateways

Senior Writer: Sadik Patel

Published: December 30, 2025

Introduction

In 2025, India’s mobile penetration has soared to over 1.2 billion subscribers, making bulk SMS services a powerhouse for businesses aiming to connect directly with customers. With a remarkable 98% open rate and 90% of messages read within three minutes, SMS marketing tools outshine email (20% open rate) and social media campaigns in engagement and conversion speed. Studies show SMS campaigns achieve conversions in under 90 seconds, compared to days for email, making them a go-to for businesses seeking instant impact.

Whether you’re a startup, SME, or enterprise, choosing the right Bulk SMS Providers in India is critical for cost-effective, reliable, and compliant communication. This guide dives into the top 10 bulk SMS service providers in India for 2025, offering insights into their features, pricing, pros, and cons to help you make an informed choice.

How to Choose the Right Bulk SMS Service Provider?

Selecting the best bulk SMS service providers requires aligning their offerings with your business needs. Here are key factors to consider:

Reliability and Delivery Speed: Look for providers with high delivery rates (99%+) and low latency (under 5 seconds). Auto-failover and direct telecom connectivity ensure messages reach recipients, even during network issues.
Pricing and Scalability: Compare per-SMS costs and volume discounts. Providers offering flexible plans without hidden fees suit businesses of all sizes.
Compliance with TRAI Regulations: Ensure the provider supports DLT (Distributed Ledger Technology) registration for promotional and transactional SMS to comply with Telecom Regulatory Authority of India (TRAI) rules.
API and Integration: Robust APIs for integration with CRMs, e-commerce platforms, or custom software streamline automation. Check for support in languages like Python, Java, or PHP.
Features and Customization: Prioritize bulk sms providers with features like real-time analytics, multilingual support, two-way messaging, and personalized templates for better engagement.
Customer Support: 24/7 support via chat, email, or phone is essential for resolving issues, especially for time-sensitive campaigns.
User-Friendly Interface: A simple dashboard or admin panel is crucial for non-technical users to manage campaigns efficiently.

By evaluating these factors, you can choose a bulk SMS providers that aligns with your goals, whether it’s cost savings, global reach, or advanced analytics.

Top 10 Bulk SMS Providers in India for 2025

1. BulkSMS.com (Internationally Trusted + India-Friendly)

BulkSMS.com is a global leader in messaging solutions, gaining traction among Indian enterprises for its robust infrastructure and reliable delivery. With support for over 213 countries, it’s ideal for businesses with international and domestic messaging needs. Its platform offers seamless API integration, making it a favorite for developers automating SMS campaigns.

Pricing: ₹0.20–₹0.28 per SMS, depending on route and destination.

Key Features:

Global and India-specific messaging with 99.9% uptime.
Clean HTTP API for integration with CRMs and apps.
Real-time delivery tracking and detailed reporting.
Support for promotional and transactional SMS.

Pros:

Exceptional global reach for cross-border marketing.
Reliable delivery with backup routes.
Developer-friendly with comprehensive documentation.

Cons:

Slightly higher pricing for domestic-only campaigns.
Limited India-specific features like free credits or local language support.

Ideal For: Enterprises and businesses with international customers needing a reliable bulk SMS provider.

2. Fast2SMS

Fast2SMS is a go-to bulk SMS service provider for startups, students, and small businesses due to its affordability and simplicity. Its no-frills platform allows users to send DLT-compliant SMS, OTPs, and promotional messages without requiring complex setups. The free trial credits make it accessible for first-time users.

Pricing: ₹0.18–₹0.25 per SMS.

Key Features:

Free credits on signup for testing campaigns.
Quick SMS feature for DND numbers (manually approved).
API support for PHP, Java, Python, and more.
Real-time delivery reports and scheduling options.

Pros:

Cost-effective with no setup or subscription fees.
User-friendly interface for beginners.
Fast delivery (10–30 seconds).

Cons:

Basic dashboard lacks advanced analytics.
Limited support during peak hours.

Ideal For: Startups, NGOs, and small businesses looking for affordable bulk SMS services.

3. SMSLocal (Emerging Provider with Industry-Leading Prices)

SMSLocal is a rising star in India’s bulk SMS market, offering some of the lowest rates and a user-friendly client portal. Its focus on affordability, DLT compliance, and API integration makes it a strong contender for startups and SMEs seeking cost-effective SMS marketing tools.

Pricing: ₹0.13–₹0.18 per SMS.

Key Features:

Instant delivery with 99%+ success rate.
API access for seamless integration with CRMs.
Live testing and campaign scheduling.
TRAI-compliant messaging with sender ID support.

Pros:

Lowest pricing in the market, ideal for budget-conscious businesses.
Dedicated dashboard for all users, not just enterprises.
Reliable delivery with minimal latency.

Cons:

Newer player, still building brand trust.
Advanced analytics features are still in development.

Ideal For: Startups and SMEs needing affordable, reliable bulk SMS providers.

4. MSG91

MSG91 is a feature-rich bulk SMS service provider offering omnichannel solutions, including SMS, email, voice, and WhatsApp. Its advanced API and real-time analytics make it a favorite for tech-savvy businesses looking to personalize and automate campaigns.

Pricing: ₹0.17–₹0.22 per SMS.

Key Features:

Omnichannel support for integrated campaigns.
Excel plugin for easy contact uploads.
Real-time delivery reports and personalization options.
TRAI-compliant with DLT registration support.

Pros:

Robust API with support for multiple programming languages.
High delivery rates and detailed analytics.
Proactive customer support via chat, email, and phone.

Cons:

Higher pricing for small-scale campaigns.
Steeper learning curve for non-technical users.

Ideal For: Tech-driven businesses and enterprises needing advanced SMS marketing tools.

5. 2Factor

2Factor specializes in transactional SMS, particularly OTPs, with blazing-fast delivery and auto-failover to ensure reliability. Its direct connectivity with Tier-1 telecoms guarantees delivery in 2–6 seconds, making it ideal for time-sensitive communications.

Pricing: ₹0.20–₹0.25 per SMS.

Key Features:

OTP-focused with auto-failover for high reliability.
Real-time delivery reports via API, dashboard, or email.
Support for two-way SMS and voice OTPs.
TRAI-compliant with transparent reporting.

Pros:

Exceptional reliability for transactional SMS.
Refunds on failed deliveries.
Direct telecom connectivity for fast delivery.

Cons:

Limited support for promotional SMS campaigns.
Not ideal for marketing-focused businesses.

Ideal For: Businesses prioritizing OTP and transactional SMS reliability.

6. TextLocal

TextLocal offers a powerful platform for marketing teams, with deep analytics and template tools for creating engaging SMS campaigns. Its multilingual support and customizable sender IDs make it a strong choice for retail and e-commerce businesses.

Pricing: ₹0.25–₹0.30 per SMS.

Key Features:

Multilingual messaging (Hindi, Tamil, etc.).
Campaign scheduling and template management.
Two-way messaging and real-time analytics.
DLT-compliant with a user-friendly dashboard.

Pros:

Robust tools for marketing campaigns.
Strong customer support and multilingual options.

Cons:

Higher pricing compared to competitors.
Availability concerns post-2024 due to Airtel telemarketer issues.

Ideal For: Retail and e-commerce businesses needing advanced SMS marketing tools.

7. Kaleyra

Kaleyra is an enterprise-grade bulk SMS provider with global coverage and high scalability. Its API-driven platform supports transactional, promotional, and OTP messaging, making it suitable for large businesses with complex needs.

Pricing: ₹0.18–₹0.22 per SMS (custom quotes available).

Key Features:

Enterprise-grade API with 99.99% uptime.
Global coverage with 4800+ carrier connections.
Real-time analytics and 24/7 support.
DLT-compliant with customizable sender IDs.

Pros:

Highly scalable for large-scale campaigns.
Reliable delivery with AI-driven routing.

Cons:

Not cost-effective for SMEs.
Requires onboarding setup, which may delay startups.

Ideal For: Enterprises with global or high-volume messaging needs.

8. Gupshup

Gupshup excels in conversational messaging, integrating SMS with WhatsApp and chatbots for automated, engaging campaigns. Its API-driven platform is ideal for businesses looking to combine SMS with other channels.

Pricing: ₹0.20–₹0.26 per SMS.

Key Features:

Pros:

Seamless integration with chatbots and CRMs.
Flexible for both marketing and transactional use.

Cons:

Technical setup required, which may challenge small teams.
Focus on automation over simple bulk SMS.

Ideal For: Businesses seeking omnichannel SMS marketing solutions.

9. BhashSMS

BhashSMS is a local, secure bulk SMS provider focusing on transactional and promotional messaging. Its support for regional languages and straightforward pricing make it a good fit for SMEs targeting Indian audiences.

Pricing: ₹0.19–₹0.24 per SMS.

Key Features:

Regional language support (Hindi, Gujarati, etc.).
Simple API for integration with websites and apps.
Real-time delivery reports and campaign scheduling.
DLT-compliant with secure infrastructure.

Pros:

Affordable for SMEs with local focus.
Strong regional language support.

Cons:

No multi-channel options like WhatsApp or email.
Dated dashboard interface.

Ideal For: SMEs targeting regional audiences with simple SMS needs.

10. BulkSMSGateway.in

Bulksmsgateway IT SMS Solutions is a trusted regional player offering cost-effective bulk SMS services for Indian SMEs and startups. Its transparent pricing and local support make it a reliable choice for businesses with domestic focus.

Pricing: ₹0.17–₹0.21 per SMS.

Key Features:

Local support with dedicated account managers.
DLT-compliant promotional and transactional SMS.
Simple API for integration with websites and CRMs.
Campaign scheduling and delivery reports.

Pros:

Transparent pricing with no hidden fees.
Strong local support for Indian businesses.

Cons:

Limited international messaging capabilities.
Basic analytics compared to enterprise providers.

Ideal For: SMEs and startups needing local, cost-effective bulk SMS services.

Conclusion

In 2025, bulk SMS services remain a vital tool for businesses in India, offering unmatched reach and engagement with over 1.2 billion mobile users. The top 10 bulk SMS providers listed—BulkSMS.com, Fast2SMS, SMSLocal, MSG91, 2Factor, TextLocal, Kaleyra, Gupshup, BhashSMS, and bulksmsgateway Solutions—cater to diverse needs, from startups to enterprises.

For cost-conscious businesses, SMSLocal and Fast2SMS offer the lowest rates, while MSG91 and Gupshup excel in omnichannel capabilities. Enterprises with global needs can rely on BulkSMS.com and Kaleyra, while 2Factor is ideal for OTP-focused reliability. Evaluate your budget, campaign goals, and integration needs to choose the best bulk SMS service provider. With the right partner, SMS marketing tools can drive higher conversions, foster customer trust, and boost your business’s growth in India’s dynamic market.