Legal Information
IMPORTANT: This Privacy Policy explains in detail how SMSLocal (“we,” “our,” “the platform”) collects, utilizes, stores, and protects the personal and operational information of individuals (“users,” “you”) who access or use our services through https://www.www.smslocal.in, our mobile application, or any affiliated services.
By accessing, registering, or using any services provided by SMSLocal, you explicitly agree and consent to the collection and use of your data by SMSLocal in the manner provided in this Privacy Policy. If you have questions or concerns regarding this statement, please contact us at [email protected].
1. Information Collected by SMSLocal
SMSLocal collects both anonymous technical data and personally identifiable information required for service operation and compliance.
1.1 Automatically Collected Anonymous Data
When you access our platform, whether via a Web server, mobile app, or affiliate link, certain anonymous technical information is automatically received and logged, primarily through the use of “cookies” and standard usage logs:
Network Identification: IP address assigned to the computer or mobile device you use.
Domain Server: The domain server through which you access our service.
Device & Software: Type of computer, operating system, and web browser being used.
Usage Metrics: Date, time, and duration of website visits, referring URLs, and pages accessed.
Technical Metadata: Standard cookie identifiers and technical logs essential for security and performance.
This anonymous information helps us diagnose problems, improve website security, analyze traffic patterns, and administer the platform effectively.
1.2 Identifiable Personal Information Provided Directly
During the account creation, verification, or usage phases, users voluntarily provide and consent to the collection of the following identifiable information:
Full name (including first and last name).
Email address.
Mobile phone number and comprehensive contact/billing details.
Business or GST registration details (for KYC purposes).
Demographic profile (such as age, gender, location, if provided).
2. Use of Email & Mobile Number
Your contact information is essential for critical communication and service delivery and will be used for the following purposes:
2.1 Account Management: For registration confirmation, password reminders, account verification, and renewal notices. 2.2 Service & Transactional Alerts: Event-based communications, order information, service updates, policy changes, and security alerts. 2.3 Promotional Communication: We may use your email address and mobile number to send Promotional SMS, newsletters, MMS, or VOICE calls on behalf of SMSLocal and its alliance partners. Users may opt-out of promotional communications, but cannot opt-out of critical service and account management alerts. 2.4 Personalized Features: To help us provide personalized features, tailor the service experience, and preserve social history as governed by existing law or policy.
3. How We Utilize Collected Personal Information
SMSLocal utilizes all collected information for the legitimate and legal purposes required to operate the service and adhere to compliance standards:
To provide, operate, and maintain SMS messaging services requested by the user.
To get in touch with the user in the case of technical support, password retrieval, or policy changes.
To verify user identity and business ownership to prevent misuse, SPAM, or fraudulent activity.
To maintain comprehensive records, including all SMS logs and activity history, as governed by industry regulations and legal requirements.
To protect our rights and enforce the Terms & Conditions of the platform.
We strictly do not sell, rent, trade, or misuse user personal information for unauthorized purposes.
4. Information Sharing & Disclosure
SMSLocal reserves the right to share or disclose user personal and identifiable information, including SMS logs and contact details, only under the following strict conditions:
4.1 With Alliance & Trusted Partners:
We may share necessary limited information with our trusted service partners, vendors, and affiliates strictly for purposes such as routing SMS, billing processes, technical operations, or compliance assessments.
These partners are legally and contractually obligated to maintain the confidentiality and security of the shared information.
4.2 Legal and Regulatory Mandates:
We reserve the right to disclose personally identifiable information and email addresses as required by law, and when we believe that disclosure is necessary to comply with legal processes served on our Website or App.
This includes responding to lawful requests from any Indian or foreign government, security, defense, revenue, regulatory, judicial, or other authority, agency, or officer.
4.3 Protection of Rights and Infrastructure:
Information may be disclosed to enforce our Terms of Service, investigate potential fraud, protect the rights, property, and safety of SMSLocal, our users, or the general public, and comply with a judicial proceeding or court order.
5. Privacy Policy for Resellers
All policies and clauses articulated herein are equally applicable and binding to all users operating as resellers of the SMSLocal service. All data and information shared, submitted, or collected through a reseller’s account will be securely stored on SMSLocal servers. In the event of any fraud, abuse, non-compliance, or illegal activity originating from a reseller’s account, SMSLocal reserves the right to utilize and disclose all associated information for investigation and regulatory reporting purposes.
6. Data Security
SMSLocal follows generally accepted industry standards and commercially acceptable means to protect the personal information, email address, mobile number, and SMS logs submitted to us, both during transmission and once we receive it.
Security Measures: We implement secure server infrastructure, encrypted data transmission (HTTPS), password-protected accounts, and strict internal access control protocols.
Limitation: It must be acknowledged that no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your information, we cannot guarantee its absolute security.
If you have any questions or concerns about security on our Website, please contact us at [email protected].
7. Cookies & Tracking Technologies
SMSLocal utilizes “cookies” and similar tracking technologies to enhance user experience and analyze platform performance:
Functionality: We use cookies to recognize returning users, maintain active login sessions, store user preferences, and analyze traffic patterns.
User Control: Users may disable cookies through their individual browser settings. However, disabling cookies may impact the functionality and performance of certain features on the SMSLocal platform.
8. Policy Updates
SMSLocal reserves the right to modify or update this Privacy Policy at any time, often due to changes in regulations, technology, or service offerings. Users are strongly encouraged to review this page frequently. Your continued use of the SMSLocal platform following any modification or update signifies your acceptance of the revised policy.