Legal Information
This Privacy Policy sets out the terms of collection, use, and disclosure of information (including personal information) that may be collected by Swadesh Mobile, the owner of SMS Local (smslocal.in), from you at any time that you interact with SMS Local, including when you visit this website (Site), when you purchase or use any of the services available on the Site (Services), or when you call our sales or support associates.
Unless contrary intention appears in the Terms of Service and any other Service Agreement, the Information collected/received by SMS Local (owned by Swadesh Mobile) from you shall be used and protected in accordance with the terms set out hereunder. Swadesh Mobile, as the owner of smslocal.in, is committed to protecting your privacy and will use the information collected from you only in accordance with this Privacy Policy.
As the owner of SMS Local, Swadesh Mobile strives to be transparent about how your data is handled. We use appropriate technical and organizational measures to protect your Information against unauthorized or unlawful processing and against accidental loss, destruction or damage. All Information collected is used lawfully and fairly, having regard to your rights under applicable laws.
If you have any questions or concerns about this Privacy Policy or SMS Local’s data practices as owned by Swadesh Mobile, please contact our support team. As the owner of smslocal.in, Swadesh Mobile values your business and trust. We will be happy to address any queries you may have regarding our privacy practices.
(a) Personal Information
- Personal information collected during registration or while filling up forms, if any, shall constitute personal information of the User including email id, name, zip, country, date of birth, gender, contact number, address, etc. (Personal Information
- Your Personal Information shall not be shared with any third party without your permission, provided that it may be shared without consent under certain circumstances outlined below. SMSLocal takes privacy very seriously and has implemented robust controls to protect user data.
- Specifically, your Personal Information may be shared without obtaining your prior consent in the following limited cases:
- With legal entities within our corporate group globally who commit to take steps to safeguard it in accordance with this Privacy Policy;
- With persons that perform work for us or assist in the maintenance, development, distribution, and improvement of the Services (including, but not limited to, companies that help us process information, extend credit, fulfill customer orders, deliver Services to you, etc.) solely to provide Services to you on our behalf. Such persons are obligated by contract to protect your personal information in accordance with this Privacy Policy except if we explicitly inform you otherwise at the time of collection;
- When required by applicable law or any order of a relevant governmental authority. Disclosure may also be made if we determine it necessary for reasons of national security, law enforcement, litigation reasons, or other issues of public importance. In such cases, we will make reasonable efforts to only disclose information relevant to the specific governmental inquiry or legal requirement.
- You accept that we may utilize your Personal Information from time to time for advertising and marketing purposes such as informing you of new product features or promotions. We reserve the right to share such information with any of our corporate affiliates or group entities for similar advertising and marketing purposes. However, you shall have the option to easily unsubscribe from receipt of such communications by contacting us and requesting removal from our email/marketing lists.
- In addition, we may collect certain usage information about your use of the Site, Products and Services. This includes but is not limited to information on the specific types of Services used, the types of internet browsers and operating systems accessing our Site and Services, general location information (city, state, country), and internet protocol (IP) addresses assigned to your computing devices and network. We may use various methods to collect this information, including cookies, log files, web beacons and similar tracking technologies. This usage information allows SMSLocal to understand how users interact with our Site and Services so we can continually improve them. It also allows us to gather demographic and interests data about our user base so we can better understand customer needs and preferences.
Specifically, We May Use Usage Information And Related Analytics For Various Business Purposes Such As:
– Conducting internal analytics to improve the Site and Services based on aggregate user behavior, preferences, demographics and interests;
– Monitoring and preventing any fraudulent activity, illegal behavior, violations of our Terms of Service, or potential threats to our network infrastructure;
– Contacting users about new product features, promotions or other marketing communications based on their preferences and interests (with easy unsubscribe options in all messages);
– Allowing business partners such as advertising and analytics providers to assist us in providing and improving the Site and Services.
Additionally, when you use certain Site pages or Services we may collect certain computer-specific information to store preferences, facilitate access, improve and customize performance for you. This may include the type of internet browser software and version you are using, type and version of your computer operating system, session recording data, and the geo-location of the IP address you are accessing our Site or Services from. This allows us to optimize Site rendering and performance based on your device/software setup.
Please note that while SMSLocal collects all this usage and computer-specific information to provide and support our Site and Services, you will always maintain full ownership over your Personal Information. We do reserve the right to store such data indefinitely in our databases for internal analytics, Service improvements and potential marketing purposes as outlined above. However you may contact us at any time to request erasure of your Personal Information if you no longer wish to use our Site or Services.
We will not intentionally share your Personal Information with any external third parties without your explicit permission and consent, or notice to you through this Privacy Policy document or a direct communication. The only exceptions would be legal requirements by relevant authorities under processes outlined earlier
You further acknowledge and agree that besides your Personal Information described above, you may voluntarily provide additional information, content or materials on the Site for the purpose of availing certain Services we offer (Additional Information). For example, you may upload contacts to use our bulk SMS sending Service, provide content to include in SMS messages, etc. SMSLocal may directly or indirectly use your Personal and Additional Information in connection with Services availed by you and other users. Specifically we may use such data for:
– Providing purchased Services such as sending bulk SMS texts on your behalf;
– Analysis to improve the robustness, deliverability, performance, and risk management related to those Services;
– Providing support-related troubleshooting and assistance for any Services used;
– Informing you of updates to our Terms of Service, Privacy Policy or other operating rules and policies related to ordered Services.
You further acknowledge and agree that besides your Personal Information described above, you may voluntarily provide additional information, content or materials on the Site for the purpose of availing certain Services we offer (Additional Information). For example, you may upload contacts to use our bulk SMS sending Service, provide content to include in SMS messages, etc. SMSLocal may directly or indirectly use your Personal and Additional Information in connection with Services availed by you and other users. Specifically we may use such data for:
– Providing purchased Services such as sending bulk SMS texts on your behalf,
– Analysis to improve the robustness, deliverability, performance, and risk management related to those Services;
– Providing support-related troubleshooting and assistance for any Services used;
– Informing you of updates to our Terms of Service, Privacy Policy or other operating rules and policies related to ordered Services.
Additionally, we reserve the right to anonymize and aggregate any voluntarily provided Additional Information with other users’ data for various business purposes such as Services improvement programs, predictive analytics, developing risk models for our Services, etc. Note this only includes Additional Information you provide directly to our Site and Services, not general usage analytics data or other Personal Information outlined previously.
If at any point SMSLocal decides to fully or partially sell, merge or reorganize corporate assets or business divisions that impact our Services offerings or operations, you agree that we reserve the right to transfer your Personal Information and Additional Information related to those business units as part of that transaction. Such business transfers often continue supporting existing Services with minimal interruptions to users, but corporate policies may change. Note that SMSLocal would require any acquiring entity to agree to be bound by the terms of this Privacy Policy and we would notify you of any material changes resulting from such a business transfer that affect your data use as described herein.
As outlined earlier, we want to emphasize again that SMSLocal takes privacy and data security concerns extremely seriously. We maintain a comprehensive information security program designed to protect your Personal Information using industry best practices. Specific controls include but are not limited to:
– Communicating our privacy guidelines and data policies to all employees and enforcing them under penalty of sanctions or dismissal for violations;
– Restricting access to our databases containing user Personal Information to authorized personnel only, under principle of least-privilege and need-to-know access controls;
– Deploying privacy-preserving technologies such as data-masking, tokenization, and encryption to secure sensitive Personal Information at rest and in transit;
– Monitoring systems and data access to detect potential unauthorized intrusions and data breaches;
You further acknowledge and consent that internet transmissions are never completely private or fully secure. Any message or information you send to SMSLocal has the possibility to be intercepted and read by third parties, even if the transmission is encrypted and indicated as such. You understand that SMSLocal has no liability for unauthorized interception of encrypted transmissions by external threat actors as we cannot guarantee their security over the public internet.
Additionally, you agree and acknowledge that your Personal Information and any Additional Information provided may be transferred temporarily across national boundaries and over the public internet to multiple countries globally that SMSLocal has business operations in. Reasons include facilitating collaborative analysis projects within our corporate group to improve Services and offerings for users. While data may be transmitted securely between regions, the public internet itself is not secure so we cannot guarantee protection during transmission.
You consent, agree and acknowledge that this Privacy Policy document will remain in effect and contractually binding throughout the entire period in which you maintain an active account or use any Services offered by SMSLocal. It will also survive and remain legally valid if you irrevocably terminate your contractual relationship with SMSLocal or discontinue use of any portion of the Site.
SMSLocal reserves the sole right to modify or update this Privacy Policy from time to time at our discretion. We will attempt to notify you of any changes we feel materially impact the privacy terms you have agreed to herein, but you are expected to periodically review the latest document available on our Site as the most up-to-date and binding version. Your continued use of our Site or Services constitutes acceptance of any changes to this Privacy Policy.
This Privacy Policy shall further be interpreted and read in conjunction with the most up-to-date versions of SMSLocal’s corporate Terms of Service and any supplemental Service Agreements covering specific Site functionalities or product offerings. Such supplementary contractual terms include but are not limited to SMSLocal’s Terms of Use, Bulk SMS Service Agreement, Acceptable Use Policy and any Social Media or Community Forum terms. In the unlikely event of any irreconcilable conflicts between documents, the relevant Terms of Service and supporting Service Agreements linked directly above shall take precedence over this Privacy Policy. If any provision of our Terms of Service or Service Agreements is determined invalid but does not impact your rights related to privacy or data use under this Privacy Policy, the remainder of these agreements shall continue in effect while you avail SMSLocal Services. Interpretational conflicts will always be resolved in favor of SMSLocal’s rights and interests as the corporate entity offering said Services to users.