Promotional & Transactional SMS Certainly! Here’s a description: #

Promotional and Transactional SMS are two distinct categories of text messaging used for different purposes. Promotional SMS is primarily employed for marketing and branding endeavors, such as advertising sales, discounts, and offers. They are subject to specific time restrictions and can only be sent between 9 am to 9 pm. These messages are not delivered to numbers registered on the Do Not Disturb (DND) list, and refunds are issued for undelivered messages to DND numbers.

On the other hand, Transactional SMS is versatile and serves various informational roles. They are utilized for sending alerts, notifications, one-time passwords (OTPs), and crucial updates, such as bank transactions. Unlike Promotional SMS, Transactional SMS can be dispatched at any time, 24/7, without time constraints. Importantly, they are delivered to both DND and non-DND numbers, with no refunds issued for undelivered messages.

Promotional Transactional SMS #

Understanding the distinction between these two categories is essential for businesses and organizations to effectively use SMS messaging for their specific communication needs.

Transactional SMS are typically more versatile and can be sent at any time, including to DND numbers, whereas Promotional SMS have time restrictions and are not delivered to DND numbers.

Promotional SMS #

1. These are employed for marketing and branding initiatives, such as sales and offers.
2. By Indian government regulations, promotional SMS may be sent only between 9 am and 9 pm.
3. SMS cannot be dispatched to DND numbers. Messages will be successfully delivered to non-DND numbers, and refunds will be issued for DND numbers if SMS delivery is attempted.
4. Example:

Dear User,

Smslocal offers a wide range of SMS-based services.

If you wish to send SMS messages, please sign up now.

Thank you

Transactional SMS #

1. These can be utilized for sending various types of messages such as alerts, notifications, OTPs, including OTPs for bank transactions, and more.
2. Transactional SMS can be sent at any time, 24*7, with no time restrictions.
3. Messages can be sent to both DND and non-DND numbers.
4. Example:

Dear User,

Your premium membership service is nearing its expiration.

Renew today.

Thank you

FAQ #

1. What is the primary purpose of Promotional SMS and Transactional SMS? #

Promotional SMS is primarily used for marketing and branding purposes, such as advertising sales and offers. Transactional SMS, on the other hand, serves various informational roles, including sending alerts, notifications, OTPs (One-Time Passwords), and important updates like bank transactions.

2. Are there specific time restrictions for sending Promotional and Transactional SMS in India? #

Yes, there are time restrictions. Promotional SMS can only be sent between 9 am and 9 pm, as per Indian government regulations. Transactional SMS, however, can be sent at any time, 24/7, without time constraints.

3. How does the delivery of Promotional SMS differ from Transactional SMS regarding numbers registered on the Do Not Disturb (DND) list? #

Promotional SMS is not delivered to numbers registered on the Do Not Disturb (DND) list. In contrast, Transactional SMS is delivered to both DND and non-DND numbers.

4. Are there refunds issued for undelivered messages to DND numbers in the case of Promotional SMS? #

Yes, refunds are issued for undelivered Promotional SMS messages to DND numbers.

5: Could you provide an example of a Promotional SMS and a Transactional SMS message? #

– Promotional SMS Example: “Dear User, Smslocal offers a wide range of SMS-based services. If you wish to send SMS messages, please sign up now. Thank you.”

– Transactional SMS Example: “Dear User, Your premium membership service is nearing its expiration. Renew today. Thank you.”

6. Why is it important for businesses and organizations to understand the distinction between Promotional and Transactional SMS? #

Understanding this distinction is crucial because it allows businesses and organizations to use SMS messaging effectively for their specific communication needs. It ensures compliance with regulations, efficient communication, and appropriate use of SMS for marketing and informational purposes.