2. Transactional Bulk SMS Route with SMS Local #

In adherence to the latest TRAI guidelines, SmsLocal is pleased to introduce the Transactional Bulk SMS route, exclusively designated for banks to facilitate secure and efficient communication with their customers. This route serves the crucial purpose of delivering one-time passwords (OTPs) to complete banking transactions initiated by bank customers. All banks, including national, scheduled, private, government, and multinational banks, have the privilege of utilizing the transactional route to ensure the utmost security for their customers.

At SmsLocal, we understand the significance of trust and confidentiality in banking transactions. Therefore, banks can create headers (sender IDs) comprising six alphabetic characters, providing a recognizable and reliable source of communication for their customers.

Examples of Transactional Bulk SMS with SmsLocal: #

1. “Dear valued customer, Your OTP for a transaction of INR 9500 is 48465. Kindly safeguard it and refrain from sharing it with anyone.”
2. “For your SBI Bank Debit Card ending in xx058, your OTP is 946353. Maintain confidentiality to ensure your transaction’s security.”
3. “Your OTP for a transaction of INR 4800 on XYZ Bank Credit Card with the ending digits XXOOO is 743295. Please refrain from disclosing it to anyone.”

SmsLocal is committed to assisting banks in maintaining the highest standards of security and communication with their customers through our transactional bulk SMS route.

3. Service Bulk SMS Route in SmsLocal DLT SMS #

In compliance with the updated TRAI Guidelines, the SmsLocal DLT SMS platform now offers the service route, encompassing both implicit and explicit categories. This route enables brands to send informative SMS to their customers, providing details about products or services. A six-alphabetic character header (Sender ID) can be created specifically for sending SMS through the service route.

The service route encompasses two categories: #

A. Service Implicit SMS: This category covers informative SMS other than OTP messages. Businesses can use the Service Implicit route to send essential notifications, such as purchase confirmations, order status updates, alerts, reminders, and more, directly to their customers. However, it is important to note that promotional SMS cannot be sent using the Service Implicit route.

Examples of Service Implicit Messages: #

• payment confirmation messages for net banking, credit, or debit transactions.
• product purchase confirmation messages and delivery status updates.
• OTP SMS for E-commerce website login, mobile number verification, KYC processes, and more.
• Messages from educational institutions, including attendance updates, timetables, event invitations, etc.
• Notifications from clinics and hospitals regarding appointment reminders, lab reports, and bill payments.
• Mandatory messages from government bodies, TRAI, DoT, local authorities, traffic advisories, election commissions, and disaster management advisories.
• Service updates from car workshops, gadget service centres, and more.
  Alert SMS from demat account holders, banks, insurance companies, and similar entities.

Service Implicit Bulk SMS Examples for SmsLocal: #

1. Hello! Your order is currently being processed and is scheduled for delivery within the next 30 minutes.
2. Important Alert: Your account with account number 126383802832 has been debited by Rs. 5000.
3. Dear valued customer, We are pleased to inform you that your package has been successfully delivered by our dedicated agent. Thank you for choosing to shop with us.

B. Service Explicit Bulk SMS: SmsLocal’s DLT SMS platform categorizes SMS sent to registered customers who have explicitly given their consent as Service Explicit SMS. For instance, if an ICICI Bank customer has willingly agreed to receive promotional offers from ICICI, these SMS will be classified under the Service Explicit category. However, if the customer decides to withdraw consent and opt out of receiving these messages at any time, the SMS will then be considered promotional.

Service Explicit Bulk SMS Examples for SmsLocal: #

1. Dear valued customer, we extend our gratitude for your premium patronage. As our esteemed client, you’re entitled to an exclusive offer. Enjoy an additional 20% discount on your purchases at our store. This offer remains valid until the end of this week.
2. Important Notice: Dear customer, we wish to inform you that your policy renewal is approaching. Benefit from a 15% discount on the renewal fees if you renew your policy before the 10th of February.