Launch your own SMS platform. Your brand. Your margins.
White-label the full SMSLocal stack — bulk SMS, WhatsApp Business API, OTP, and RCS — under your own domain and logo. Onboard clients, set your own pricing, and keep the margin. No platform build required.
Trusted by agencies, ISVs, and telecom resellers across India
Everything your clients need. All under your brand.
Building a messaging platform from scratch takes years and millions in infra. White-labelling SMSLocal gives you a production-grade platform — DLT-compliant, carrier-connected, and battle-tested — in days.
Full white-label branding
Your logo, your domain, your colour scheme. Clients see your brand throughout — login page, dashboard, reports, and email notifications.
Sub-account management
Create and manage unlimited client sub-accounts from your master dashboard. Set credit limits, permissions, and channel access per client.
You control the margin
Buy SMS and WhatsApp credits at wholesale rates and sell at your own price. Margin stays entirely with you — we never touch your client relationships.
Custom domain
Deploy the platform on your own subdomain (e.g. sms.yourbrand.com) with a valid SSL certificate. Your clients never see SMSLocal.
Full API access
Every feature available in the dashboard is also available via API. Your clients can integrate directly into their own systems under your API credentials.
DLT compliance included
Full TRAI DLT framework — entity registration, sender ID management, template approval — built in. No extra setup for your clients.
From signup to first client in 48 hours.
- Step 1
Apply as a reseller
Fill in a short form. Our partnerships team reviews and activates your master account — typically within one business day.
- Step 2
Set up your brand
Upload your logo, set your domain, and configure your colour theme. We handle the SSL and DNS setup.
- Step 3
Onboard your clients
Create sub-accounts, assign credit limits, and set per-client pricing. Clients log in to your branded portal.
- Step 4
Earn margin, scale up
Monitor all client activity from your master dashboard. Top up wholesale credits and reinvest margin as your client base grows.
The full SMSLocal stack — under your label.
Bulk SMS
DLT-compliant bulk SMS with smart route failover, delivery receipts, and Unicode/regional language support for your clients' campaigns.
OTP & Transactional SMS
Priority OTP routes with sub-second typical delivery. Your clients' login and checkout flows get the same priority infrastructure as enterprise deployments.
WhatsApp Business API
Meta-approved WhatsApp BSP access for your clients — template messaging, chatbots, two-way conversations, and campaign broadcasts.
Client dashboards
Each sub-account gets a full-featured dashboard — campaign builder, contact lists, delivery reports, wallet, and API docs — all branded as yours.
Pricing controls
Set per-client pricing per channel per route. Promotional SMS, transactional SMS, OTP, and WhatsApp can all carry different margins.
Dedicated support tier
Reseller accounts get a dedicated account manager and priority support SLA — so you can confidently promise your clients fast issue resolution.
Why resellers choose SMSLocal over building their own.
| Feature | SMSLocal White-label | Build your own platform | Other reseller programs |
|---|---|---|---|
| Time to first client | 48 hours | 12–24 months | 2–8 weeks |
| DLT compliance built in | Yes — full stack | Build yourself | Partial |
| WhatsApp BSP access | Included | Separate Meta approval | Varies |
| Custom domain & branding | Full white-label | Yes, but you build it | Logo only (usually) |
| Margin control | 100% yours to set | 100% yours | Capped by platform |
| API for your clients | Full API included | You build it | Limited |
| Infrastructure & uptime | 99.99% — our problem | Your problem | Shared, varies |
Built for agencies, ISVs, and telecom partners.
Digital agencies
Add a recurring revenue SMS and WhatsApp channel to your client offering without building any infrastructure.
SaaS and ISVs
Embed messaging into your product with white-label API access — your clients never know the infrastructure provider.
Telecom partners
Resell DLT-compliant SMS and WhatsApp under your telecom brand to business customers you already serve.
Marketing platforms
Add SMS and WhatsApp as native channels inside your marketing automation or CRM product.
Branding
- Custom domain with free SSL.
- Your logo in the header, login page, and email notifications.
- Colour theme and favicon configuration.
Billing & margin
- Wholesale credit pricing for resellers.
- Per-client per-channel markup controls.
- Consolidated invoicing with GST for your master account.
Support & SLA
- Dedicated account manager for your reseller account.
- Priority support SLA to keep your clients happy.
- Onboarding assistance for your first five clients.
48 hrs
typical time from signup to first live client
99.99%
platform uptime — your clients rely on our infra
100%
margin control — you set pricing, you keep the difference
5+
channels available: SMS, WhatsApp, OTP, RCS, Voice
Reseller & white-label, answered.
Do my clients see SMSLocal branding anywhere?
No. With full white-label setup, every client-facing surface — login page, dashboard, email notifications, and API docs — shows your brand. SMSLocal is invisible to your clients.
How does pricing and margin work?
You buy credits from SMSLocal at wholesale reseller rates and sell to your clients at whatever price you choose. The difference is your margin. We invoice your master account only — you handle your client billing directly.
Can I give clients API access under my brand?
Yes. Clients can use the full API with credentials that are scoped to their sub-account. API documentation is served from your domain with your branding.
Is DLT registration included for my clients?
Yes. The DLT entity registration, sender ID management, and template approval workflow is built into the platform. Your clients go through the same DLT onboarding flow inside your branded dashboard.
What channels can I resell?
Bulk SMS, OTP & transactional SMS, WhatsApp Business API, RCS Business Messaging, and Voice — all available on the reseller plan. You choose which channels to offer each client.
Is there a minimum commitment to become a reseller?
No long-term commitment is required to start. Talk to our partnerships team and we will outline the wholesale credit tiers and what minimum volume unlocks each pricing level.
Start reselling SMS and WhatsApp under your own brand.
Apply for a reseller account today — our team will have your branded platform live within 48 hours.