Messaging built for Indian business
One dashboard for SMS, WhatsApp, OTP, and AI agents. Built in India, compliant with DLT and DPDPA, ready for the volumes and languages Indian businesses actually run.
Built by engineers who were tired of paying US prices for tools that didn't fit India.
Seven years in, we still ship with the same conviction: Indian business deserves messaging infrastructure that understands Indian operators, Indian languages, and Indian compliance.
SMSLocal started in 2019 because the CPaaS market was failing Indian businesses. The global platforms were priced in dollars, their documentation assumed US carriers, and their dashboards had no concept of DLT, DND regulations, or regional-language SMS scripts. The local platforms that did exist were either single-channel, closed-API, or built for a 2015 world without WhatsApp.
We set out to build the platform we wished we had while running our own businesses — one dashboard for SMS and, later, WhatsApp and AI; priced in rupees; compliant with DLT and DPDPA by default; and developer-ready from day one. Every decision gets tested against a simple question: does this make it easier for an Indian SMB or developer to ship a message that actually lands?
Today SMSLocal powers messaging for businesses across e-commerce, fintech, healthcare, education, logistics, real estate, and retail — from five-person startups to listed enterprises. We're still a small, opinionated team. We still write our own routing logic. And we still answer our own support tickets.
— The SMSLocal team, Bengaluru
Four products. One wallet. One API.
Every channel shares a single inbox, a single billing ledger, and a single set of compliance controls.
Bulk SMS that respects DLT
Template governance, DND handling, smart route failover, and transactional priority — in one dashboard.
WhatsApp Business API + AI agents
Broadcasts, visual chatbot builder, team inbox, and AI agents that reply in 8 Indian languages.
OTP & transactional SMS
Dedicated priority routes, retry logic, DLT-approved templates, and SDKs in six languages.
Quick SMS for non-technical teams
Upload a CSV, pick a template, preview, send. No code, full compliance, real-time delivery reports.
Only verified facts. Nothing fabricated.
If you see a PLACEHOLDER chip, it means we won't quote a number until it's been independently reconciled.
Years building for Indian business
Indian language scripts supported on SMS
Languages our AI WhatsApp agent speaks
Platform uptime, measured monthly
Typical SMS delivery on Indian operators
Active Indian businesses using SMSLocal
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Careers at SMSLocal
We're a small, opinionated team that ships weekly. If you care about Indian languages, carrier routing, or building infrastructure people actually rely on, we'd like to hear from you.
See what we actually ship.
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₹60 free credit. No credit card. Full DLT onboarding support from our team.