WhatsApp Business API with AI agents in 8 Indian languages
Run broadcasts, build visual chatbot flows, and let AI agents handle routine customer queries across eight Indian languages. Zero setup fee, no monthly plan — only pay for the conversations you actually have.
Priya · Customer
Hindi · typing in-language
Flow builder
Support · v3
Incoming WhatsApp
Detect language
AI agent reply
8 languages
Handoff to human?
If refund / angry
Team inbox
Everything WhatsApp-for-business, in one native stack
Broadcast campaigns
Upload a segmented contact list, pick an approved template, and broadcast to thousands with per-message delivery reports. Supports images, PDFs, videos, and location cards.
Visual chatbot builder
Drag-and-drop flow designer. Conditional branches. CRM integration. Publish an AI-powered flow in under an hour without writing a line of code.
Shared team inbox
Multi-agent inbox with assignment, tags, and internal notes. AI handles the first line; humans pick up complex queries. No per-seat licence fees.
AI agents (optional add-on)
Plug an AI agent into the same inbox to deflect 40–60% of repeat queries. Trained only on your docs, replies in whichever Indian language the customer writes in, clean handoff to humans on complex threads.
From Meta verification to first broadcast — same day
- 01Step 1
Sign up free
Create a SMSLocal account. Start your trial to test WhatsApp end-to-end.
- 02Step 2
Connect your Meta account
Standard Meta Business Manager verification — usually takes under 48 hours.
- 03Step 3
Top up your wallet
Minimum ₹100. Use the balance for broadcasts, AI conversations, or utility messages.
- 04Step 4
Launch
Build your first broadcast, chatbot flow, or AI agent — no monthly plan, no commitment.
Built for how Indian customers actually chat
Per-message pricing, transparent and auditable
Meta bills WhatsApp per delivered message, priced by category — marketing, utility, authentication, or service — at its published India rates. We don't mark them up and we don't add a platform fee on top. Your invoice shows the message count against every category, with GST added once at the bottom.
Human handoff without handoff pain
The AI answers what it can. Complex queries — returns, escalations, angry customers — get handed off to a human agent with full conversation context already in the shared inbox. No message history lost. No confused customer repeating themselves.
Broadcasting that respects Meta's rules
Templates are created and submitted for Meta approval through the SMSLocal dashboard. Once approved, you broadcast with full delivery tracking. Read receipts, delivery receipts, and failure reasons all surface in one view.
The way your customers already talk — now wired into your systems.
A green-tick verified number, templates that Meta approves, and a single thread that carries the customer from first reply to repeat purchase.
The conversations every Indian business needs to have on WhatsApp
E-commerce
Order confirmations, shipping updates, cart recovery by AI
D2C brands
Launch broadcasts, Diwali sales, AI-handled returns
Banking & Fintech
KYC reminders, account notifications, utility messages
Education
Admissions, fee reminders, parent comms in regional languages
Healthcare
Appointment reminders, prescription refills, follow-up
All industries
Any team that chats with customers on WhatsApp
REST API, webhooks, and template management under one token
Endpoint
POST /v1/whatsapp/send
Webhooks
Inbound + delivery events
Templates
Create, submit, track — via API
Auth
OAuth 2.0 bearer tokens
SDKs
PHP · Java · Python · Node.js · C# · JavaScript
Docs
/developers/api-docs
WhatsApp Business API — the common questions
Do I need Meta verification?
Yes. WhatsApp Business API requires a verified Meta Business Manager account. We help you through it.
How long does WhatsApp go-live take?
Typically 24–48 hours after Meta verification.
Is there a setup or activation fee?
No. Zero setup, zero activation.
Is there a monthly subscription?
No. You pay only for messages you send, at Meta's published rate.
What's the difference between utility, marketing, authentication, and service messages?
Meta bills each delivered message by its category. Utility messages (like order updates and KYC reminders), authentication messages (OTPs) and service messages (replies to a customer who wrote first, inside the 24-hour customer service window) cost ₹0.115 each in India, and marketing messages (promotions) cost ₹0.8631 each, per Meta's rate card effective 1 October 2026. Each business number gets 1,000 free service messages a month, and messages inside a free entry-point window from a Click to WhatsApp ad are not charged. Meta can change rates on the first day of any quarter. Our dashboard tags every message category automatically and shows the current month's bill broken down by category.
Can I switch from my current WhatsApp BSP?
Yes — number porting is supported. Our team handles the migration.
Does my WhatsApp number stay the same?
Yes. Your existing business number is used.
Can AI conversations hand off to humans mid-chat?
Yes. Set handoff rules in the flow builder and the human agent picks up with full context.
SMSLocal vs other Indian WhatsApp BSPs
| Feature | SMSLocal | WATI | AiSensy | Interakt | Gupshup |
|---|---|---|---|---|---|
| Zero setup fee | Partial | ||||
| No monthly plan required | |||||
| AI agents in 8 Indian languages | Partial | Partial | Partial | ||
| Visual flow builder | |||||
| Shared team inbox | |||||
| Pay-as-you-go wallet | Partial |
Competitor feature sets change — re-verify tick marks before publishing.
What pairs well with WhatsApp Business API.
Layer branded RCS for the richest inbox moment, fall back to SMS when WhatsApp fails, and fire OTPs on the same wallet.
Explore products
RCS Business Messaging
Verified, branded rich cards on Jio, Airtel, and Vi — with SMS fallback.
Bulk SMS
DLT-compliant campaigns with AI routing and wrong-number detection.
OTP & Transactional SMS
Priority routes, sub-second delivery, and a ship-today API.
Quick SMS
Send DLT-compliant SMS from your browser without a developer.
Live Chat
Answer website visitors in real time and hand chats to your team.
AI customer service agent
An AI agent that answers support questions across your channels and hands over to a person.
Shared team inbox
WhatsApp, email, Instagram, SMS and voice in one shared workspace, with smart routing.
See it in your industry
E-commerce
Abandoned-cart recovery, COD confirmation, and order-status loops.
Retail & Hospitality
Loyalty broadcasts, reservations, and catalog-driven WhatsApp flows.
Healthcare
Appointment reminders, lab-report delivery, and consent-first workflows.
Real Estate
Site-visit reminders, lead nurture, and multi-language follow-ups.
Keep reading
Talk to sales
Volume-tier SMS, pay-as-you-go WhatsApp, and 24-month wallet validity.
Developer hub
REST API, SDKs in 6 languages, webhooks, and a full Postman collection.
WhatsApp marketing that customers welcome
The official API, opt-ins, templates that convert, and the mistakes that get numbers banned.
Sending WhatsApp at scale
Message tiers, opt-in rules, and costs, without losing your number.
WhatsApp Business API guide for India
What the API is, how templates and the 24-hour window work, Meta's per-message pricing and how to choose a provider.
WhatsApp chatbot for business
How a chatbot works, the 24-hour window, Meta's per-message pricing and AI rules, and how to build one.
Launch WhatsApp in 10 minutes.
Zero setup. Zero monthly plan. Pay only for what you send.