SMSLocal
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WhatsApp Business API

WhatsApp Business API with AI agents in 8 Indian languages

Run broadcasts, build visual chatbot flows, and let AI agents handle routine customer queries across eight Indian languages. Zero setup fee, no monthly plan — only pay for the conversations you actually have.

Start Free — ₹60 CreditSee pricing
Native WhatsApp BSP
Templates in 11 Indian languages
Zero setup · no monthly plan
Live in 10 min after Meta verification

Priya · Customer

Hindi · typing in-language

Online
मेरा ऑर्डर कहाँ है?
AI handled 3 — handed off to Sana · avg first-response 1.2s
Capabilities

Everything WhatsApp-for-business, in one native stack

Broadcast campaigns

Upload a segmented contact list, pick an approved template, and broadcast to thousands with per-message delivery reports. Supports images, PDFs, videos, and location cards.

Visual chatbot builder

Drag-and-drop flow designer. Conditional branches. CRM integration. Publish an AI-powered flow in under an hour without writing a line of code.

Shared team inbox

Multi-agent inbox with assignment, tags, and internal notes. AI handles the first line; humans pick up complex queries. No per-seat licence fees.

AI agents (optional add-on)

Plug an AI agent into the same inbox to deflect 40–60% of repeat queries. Trained only on your docs, replies in whichever Indian language the customer writes in, clean handoff to humans on complex threads.

How it works

From Meta verification to first broadcast — same day

  1. 01Step 1

    Sign up free

    Create a SMSLocal account. Get ₹60 credit to test WhatsApp end-to-end.

  2. 02Step 2

    Connect your Meta account

    Standard Meta Business Manager verification — usually takes under 48 hours.

  3. 03Step 3

    Top up your wallet

    Minimum ₹100 (one-time ₹60 signup bonus lands in the same wallet, so your first wallet shows ₹160). Use the balance for broadcasts, AI conversations, or utility messages.

  4. 04Step 4

    Launch

    Build your first broadcast, chatbot flow, or AI agent — no monthly plan, no commitment.

Under the hood

Built for how Indian customers actually chat

01

Conversation-based pricing, transparent and auditable

WhatsApp bills per 24-hour conversation window — utility, marketing, authentication, or service — at Meta's published India rates. We don't mark them up and we don't add a platform fee on top. Your invoice shows the Meta conversation count against every category, with GST added once at the bottom.

WhatsApp Invoice · October 2026Meta rates · No markupCATEGORYCONVERSATIONSRATEAMOUNTUtility12,440₹0.35₹4,354Marketing3,820₹0.82₹3,132Authentication8,100₹0.15₹1,215Service (customer-initiated)6,200₹0.00FreeSubtotal₹8,701GST 18%₹1,566Platform fee₹0Total due₹10,267CONVERSATION MIX · OCT 2026Utility 41%MktgAuth 27%Svc 20%Billed at Meta India rates · GST invoice issued monthly · Zero platform markup
02

Human handoff without handoff pain

The AI answers what it can. Complex queries — returns, escalations, angry customers — get handed off to a human agent with full conversation context already in the shared inbox. No message history lost. No confused customer repeating themselves.

INBOXLivePRPriya R.Cancel my order...!AKArjun K.When will it arrive?SMSneha M.Thanks, resolved ✓ASSIGNED TORRaj · SupportPRPriya Rao+91 98200 12345● OnlineI want to cancel order#ORD-2024-9910210:31🤖 AI AgentI see order #ORD-2024-99102.May I ask the reason?10:31 ✓✓Item arrived damaged.Very unhappy with this.10:32⚡ Escalated to Raj · full context preservedRaj · Support AgentHi Priya, so sorry about this!Refund processed immediately.You'll see it in 2–3 days. 🙏10:33 ✓✓✓ Full history visible to Raj · no repeated questions✓ Order context auto-loaded · refund initiated in one step
03

Broadcasting that respects Meta's rules

Templates are created and submitted for Meta approval through the SMSLocal dashboard. Once approved, you broadcast with full delivery tracking. Read receipts, delivery receipts, and failure reasons all surface in one view.

Broadcast Campaign● Sending liveAUDIENCE48,200opted-inDELIVERED46,98097.5%READ ✓✓34,82074.1%FAILED1,2202.5% · auto-retryDelivery progress97.5%TEMPLATE IN USESMSLocal✓ ApprovedHi {{name}}, your Diwali offer:20% off all orders till 2 Nov.Code: {{code}}. –SMSLocalShop Now →TEMPLATESdiwali_offer_v3Approvedorder_confirmationApprovedpayment_reminderApprovedcart_recovery_v2In reviewnew_product_launchDraft✓ Templates submitted & approved through Meta — no direct API access needed✓ Delivery · read receipts · failure reasons all surfaced in one view
Indian small-business shop owner at her boutique counter, smiling at a smartphone displaying a WhatsApp-style chat thread, with a warm richly-textured shop background.
WhatsApp in practice

The way your customers already talk — now wired into your systems.

A green-tick verified number, templates that Meta approves, and a single thread that carries the customer from first reply to repeat purchase.

Use cases

The conversations every Indian business needs to have on WhatsApp

E-commerce

Order confirmations, shipping updates, cart recovery by AI

D2C brands

Launch broadcasts, Diwali sales, AI-handled returns

Banking & Fintech

KYC reminders, account notifications, utility messages

Education

Admissions, fee reminders, parent comms in regional languages

Healthcare

Appointment reminders, prescription refills, follow-up

All industries

Any team that chats with customers on WhatsApp

For developers

REST API, webhooks, and template management under one token

Endpoint

POST /v1/whatsapp/send

Webhooks

Inbound + delivery events

Templates

Create, submit, track — via API

Auth

OAuth 2.0 bearer tokens

SDKs

PHP · Java · Python · Node.js · C# · JavaScript

Docs

/developers/api-docs

View API docs
FAQs

WhatsApp Business API — the common questions

Do I need Meta verification?

Yes. WhatsApp Business API requires a verified Meta Business Manager account. We help you through it.

How long does WhatsApp go-live take?

Typically 24–48 hours after Meta verification.

Is there a setup or activation fee?

No. Zero setup, zero activation.

Is there a monthly subscription?

No. You pay only for messages you send, at Meta's published rate.

What's the difference between utility, marketing, and service conversations?

Meta bills WhatsApp in 24-hour conversation windows, priced by category. Utility conversations (like order updates and KYC reminders) are cheapest; marketing conversations (promotions) are priced highest; service conversations (when the customer writes first) are free for the first 24 hours. Our dashboard tags every thread automatically and shows the current month's bill broken down by category.

Can I switch from my current WhatsApp BSP?

Yes — number porting is supported. Our team handles the migration.

Does my WhatsApp number stay the same?

Yes. Your existing business number is used.

Can AI conversations hand off to humans mid-chat?

Yes. Set handoff rules in the flow builder and the human agent picks up with full context.

Compared

SMSLocal vs other Indian WhatsApp BSPs

FeatureSMSLocalWATIAiSensyInteraktGupshup
Zero setup feePartial
No monthly plan required
AI agents in 8 Indian languagesPartialPartialPartial
Visual flow builder
Shared team inbox
Pay-as-you-go walletPartial

Competitor feature sets change — re-verify tick marks before publishing.

See the full WhatsApp comparison
Related reading

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Layer branded RCS for the richest inbox moment, fall back to SMS when WhatsApp fails, and fire OTPs on the same wallet.

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Launch WhatsApp in 10 minutes.

Zero setup. Zero monthly plan. Pay only for what you send. ₹60 free credit.

Start Free — ₹60 CreditSee pricing