SMS campaigns
SMS content templates, DLT routing, sender ID setup, delivery report statuses, bulk campaign scheduling, throttle controls, and automatic retry logic for India.
6 articles
Transactional vs promotional SMS — what's the difference?
India's TRAI regulations force you to pick a category up front. Picking wrong gets your traffic blocked.
4 min readUpdated 20 Feb 2026How sender headers and template IDs work
Every outbound SMS carries a six-character header and a 19-digit template ID that both have to match your DLT record.
3 min readUpdated 22 Feb 2026What do SMS delivery statuses actually mean?
SUBMITTED, DELIVERED, FAILED, EXPIRED — the statuses you see are a standardisation of operator DLRs.
4 min readUpdated 24 Feb 2026How do I get a six-character sender ID?
You choose the six-character header, the operator confirms availability on DLT, and SMSLocal handles propagation across all Indian carriers within 24–72 hours.
3 min readUpdated 25 Feb 2026How many characters fit in a multilingual SMS?
English SMS fits 160 characters per part; Hindi, Tamil, and other regional scripts drop to 70 per part on UCS-2 encoding. This is an operator limit, not an SMSLocal restriction.
3 min readUpdated 26 Feb 2026Scheduling and throttling bulk campaigns
For promotional sends above 50k recipients, throttle the rate so your inbound team can keep up. Set exact send times and per-minute caps via dashboard or API.
3 min readUpdated 27 Feb 2026
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