WhatsApp Business API
Business API onboarding, template approval and categories, broadcast consent rules, quality rating and tiers, and setting up a shared WhatsApp team inbox.
6 articles
The WhatsApp Business API onboarding, end to end
Three parallel approvals — Meta Business Manager verification, display-name review, and content template — make up WABA onboarding, typically completing in 24–48 hours.
5 min readUpdated 28 Feb 2026WhatsApp Template Approval: Pass Meta's Review First Time
Category mismatch, unclear variable usage, and prohibited content cause most rejections. Use this guide to write a WhatsApp template that Meta approves on the first submission.
4 min readUpdated 01 Mar 2026WhatsApp template categories and pricing
Meta divides templates into Marketing, Utility, and Authentication, each with its own India rate per conversation. Getting the category right can save up to 85% per send.
3 min readUpdated 02 Mar 2026Setting up the WhatsApp team inbox
Set up round-robin assignment, canned replies in multiple languages, away-mode auto-reply, and CRM sync to keep your WhatsApp team inbox reply SLA under a minute.
4 min readUpdated 03 Mar 2026Broadcasts, consent, and the 24-hour rule
You can broadcast to any contact who opted in using an approved WhatsApp template. The 24-hour free service window begins the moment the customer sends a message back.
4 min readUpdated 04 Mar 2026Your WhatsApp quality rating and messaging tier
Meta rates your WhatsApp number green, yellow, or red on a rolling 24-hour quality signal. Yellow is a warning; red throttles your messaging tier until quality recovers.
3 min readUpdated 05 Mar 2026
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Getting started
Create your account, add INR credits, complete DLT registration and send your first compliant SMS, WhatsApp message or OTP — all in under fifteen minutes.
SMS campaigns
SMS content templates, DLT routing, sender ID setup, delivery report statuses, bulk campaign scheduling, throttle controls, and automatic retry logic for India.
AI WhatsApp Agents
Train your AI WhatsApp agent on your own knowledge, sync your product catalogue, configure handoff triggers, and serve customers across twelve Indian languages.
OTP & Transactional
Priority routing to the fastest carrier, automatic retry and failover, idempotency keys that stop double-sends, and WhatsApp fallback when SMS is slow.
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