Your WhatsApp quality rating and messaging tier
Meta rates your WhatsApp number green, yellow, or red on a rolling 24-hour quality signal. Yellow is a warning; red throttles your messaging tier until quality recovers.
Every WhatsApp Business number has a quality rating (green, yellow, red) and a messaging limit (250, 2,000, 10,000, 100,000 or unlimited). The rating is a rolling 24-hour judgement of your messaging quality; the limit caps how many unique people you can message outside a customer service window per 24 hours, and is shared by every number in your business portfolio.
How to keep green
- Broadcast only to contacts who opted in within the last 6 months.
- Segment so recipients only get content relevant to them.
- Keep block rate under 1% and report rate under 0.1%.
- Always honour STOP/opt-out instantly — our platform does this automatically.
Tiers upgrade automatically once you sustain green status and hit 50% of your current cap for two consecutive days. Going from 1k to unlimited usually takes 3–5 weeks of clean sending.
Browse other help categories
Getting started
Create your account, add INR credits, complete DLT registration and send your first compliant SMS, WhatsApp message or OTP — all in under fifteen minutes.
SMS campaigns
SMS content templates, DLT routing, sender ID setup, delivery report statuses, bulk campaign scheduling, throttle controls, and automatic retry logic for India.
AI WhatsApp Agents
Train your AI WhatsApp agent on your own knowledge, sync your product catalogue, configure handoff triggers, and serve customers across twelve Indian languages.
OTP & Transactional
Priority routing to the fastest carrier, automatic retry and failover, idempotency keys that stop double-sends, and WhatsApp fallback when SMS is slow.
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