Your WhatsApp quality rating and messaging tier
Meta rates your number green, yellow or red. Yellow is a warning, red is a throttle.
Every WhatsApp Business number has a quality rating (green, yellow, red) and a messaging tier (1k, 10k, 100k, unlimited). The rating is a rolling 24-hour judgement of your messaging quality; the tier is a hard cap on business-initiated conversations per 24 hours.
How to keep green
- Broadcast only to contacts who opted in within the last 6 months.
- Segment so recipients only get content relevant to them.
- Keep block rate under 1% and report rate under 0.1%.
- Always honour STOP/opt-out instantly — our platform does this automatically.
Tiers upgrade automatically once you sustain green status and hit 50% of your current cap for two consecutive days. Going from 1k to unlimited usually takes 3–5 weeks of clean sending.
Browse other help categories
Getting started
Create your account, add credits, and send your first message in under fifteen minutes.
SMS campaigns
Templates, DLT routing, sender IDs, delivery reports, scheduling, and retries.
AI WhatsApp Agents
Train your agent, sync your catalogue, set handoff rules, and go multilingual.
OTP & Transactional
Priority routing, retry logic, idempotency keys, carrier failover, and WhatsApp OTP fallback.
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