WhatsApp template categories and pricing
Meta splits templates into Marketing, Utility and Authentication. Each has its own rate.
The 2024 category-based pricing change made the category matter for your margin, not just your compliance. Matching the right category to the right message saves anywhere from 30% to 85% per conversation.
India rates (per conversation, INR)
- Authentication — ₹0.1700 flat rate for OTPs and login alerts.
- Utility — ₹0.1700 for order/status updates.
- Marketing — ₹0.9000. Always billed, regardless of service window.
- Service (24-hour window) — ₹0.0200 per conversation for 1:1 human replies.
SMSLocal shows the category and price per template right in the composer, so there are no billing surprises at month end.
Browse other help categories
Getting started
Create your account, add credits, and send your first message in under fifteen minutes.
SMS campaigns
Templates, DLT routing, sender IDs, delivery reports, scheduling, and retries.
AI WhatsApp Agents
Train your agent, sync your catalogue, set handoff rules, and go multilingual.
OTP & Transactional
Priority routing, retry logic, idempotency keys, carrier failover, and WhatsApp OTP fallback.
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