Submitting content templates on DLT
Every message you send must match an approved template. Here's how to write one that passes first time.
Content templates are pre-approved message bodies with variable slots in {#var#} format. Operators verify every outbound SMS against the template database before relaying it.
A template that always passes
- Keep static text generic and reusable — 'Your OTP is {#var#}' works for every use case.
- Put dynamic content only in variable slots, never static.
- Add an opt-out instruction for promotional templates — '-<Brand>' at the end.
- Match the category (transactional / service / promotional) to the actual use case.
- No URL shorteners — use your approved full domain or short link service registered with DLT.
Approval is typically 4–24 hours for transactional and service templates. Promotional takes longer (24–72 hours) because of manual review.
Browse other help categories
Getting started
Create your account, add credits, and send your first message in under fifteen minutes.
SMS campaigns
Templates, DLT routing, sender IDs, delivery reports, scheduling, and retries.
WhatsApp Business API
Onboarding, template approval, chatbot flows, team inbox, quality rating, and analytics.
AI WhatsApp Agents
Train your agent, sync your catalogue, set handoff rules, and go multilingual.
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