DLT & Compliance
DLT Principal Entity registration, content template submission, TRAI rules, DND scrubbing against the NCPR, and DPDPA duties, explained for Indian businesses.
6 articles
How do I register a DLT Principal Entity?
Register as a DLT Principal Entity using your PAN, GST certificate, and an authorisation letter. Approval typically arrives in 24–72 hours on most Indian operator portals.
5 min readUpdated 16 Mar 2026Submitting content templates on DLT
Every message you send must match an approved template. Here's how to write one that passes first time.
4 min readUpdated 17 Mar 2026The top 10 reasons DLT templates get rejected
Ninety percent of DLT rejections share the same root causes — wrong category, missing opt-out, or banned URL shorteners. Use this cheat sheet to avoid them before you submit.
4 min readUpdated 18 Mar 2026DND, consent, and customer preferences
Transactional SMS bypasses DND and reaches all numbers. Promotional SMS is scrubbed live against the NCPR at send time and the filtered count is shown in your campaign report.
4 min readUpdated 19 Mar 2026Where the header and template ID come from
Your six-character header belongs to your PE; template IDs are 19-digit numbers assigned at approval.
3 min readUpdated 20 Mar 2026How to appeal a rejected DLT template
If a DLT template rejection looks wrong, appeal with your use-case context and customer journey details. About 70% of legitimate appeals succeed and resolve within 24–48 hours.
3 min readUpdated 21 Mar 2026
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